Smirnoff launched the latest TV commerical for its Smirnoff Zero Sugar Infusions Line. CERIA Brewing Co.'s cannabis beer titled Grainwave now is available in 132 dispensaries throughout Colorado. S&D Coffee & Tea launched their latest product line of eight infused, non-carbonated beverages.
Contest asks consumer to share how they will use Smirnoff Red, White & Berry in celebrations
March 18, 2019
To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.
Smirnoff, a brand of Diageo North America, Norwalk, Conn., and its Smirnoff Seltzer brand announced the launch of a national contest for those traveling via airplane and the “middle seat” this holiday season. Smirnoff Seltzer saw an opportunity to bring its campaign hashtag #FunofaKind experience and take a stand for middle-seaters, it says.
Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.
Vodka brand releases Chicago and California bottles
September 19, 2018
Smirnoff knows how important a hometown is to a person so, to celebrate the many unique places across North America, Smirnoff is debuting limited-time only, locally inspired bottles including a specially designed bottle for Chicago.
Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.
Spirit brand to give 100 fans two extra paid days off
June 26, 2018
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says.
Beverage Industry’s October issue features a cover story on our 2019 Executive of the Year, Jim Koch of the Boston Beer Co. This issue also features a category focus on bottled water and the innovations that abound in flavored, functional and sparkling waters. The issue also includes an ingredient spotlight on the beloved chocolate ingredient as well as voice-picking solutions aimed at streamlining beverage warehouses. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.