Smirnoff gears up for summer with Party Pitch contest
Contest asks consumer to share how they will use Smirnoff Red, White & Berry in celebrations
To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.
Contestant finalists 25 years and older will get the chance to pitch their patriotic party to a panel comprised of some of the most fun-loving people around:
- LGBTQ reality TV star and dancing queen Alyssa Edwards
- Comedian, actor and life of the party Nicole Byer
- Reality TV star, real estate mogul and party-thrower extraordinaire Ryan Serhant
- Digital creator, dance aficionado and host Megan Batoon
"The Smirnoff Party Pitch contest is all about bringing people together to celebrate inclusive, good times," said Stephanie Pavone, brand manager for Smirnoff, in a statement. "As a brand dedicated to unpretentious fun, we believe that no matter who you are or who you are with — you can always enjoy quality, affordable vodka. This Fourth of July, we're taking that belief to the next level by equipping our fans with everything they need to fulfill their party vision with the drink of summer: Smirnoff Red, White & Berry."
Smirnoff Party Pitch is the latest extension of Smirnoff's "Welcome to the Fun%" campaign. Now through March 27, party people across America ages 25 and older are encouraged to get into the summertime spirit early and submit their party pitches at www.smirnoff.com/contest/party-pitch. As part of the written entry submission, each contestant will need to share how they'd serve Smirnoff Red, White & Berry at their party.
Here's how it works: submissions will be reviewed by Smirnoff and an independent judging agency will select four contestant finalists and bring each of their party pitches to life in a video. Those videos will then be shared with the panelists who will select one grand-prize winner whose pitch is as lit as Fourth of July fireworks. Smirnoff will take that idea from imagination to "IRL" and create an epic celebration for the winner and a group of their friends (25 years or older). In addition to the grand-prize winner, three runner-up contestants will each receive $2,500 and some festive swag to help them celebrate the Fourth of July.
To showcase the most memorable moments, Smirnoff will share it all on their YouTube channel leading up to the Fourth of July holiday.
"Y'all know I love a good ole contest," said Alyssa Edwards, Smirnoff partner and reality TV star, in a statement. "This go around, I'm thrilled to be on the other end as an official judge. I can't wait to see (and taste) the drop-dead gorgeous cocktails our contestants dream up. The thing about Smirnoff Red, White & Berry is that she's not only dressed in the season's best colors but her cherry, blue raspberry and citrus flavors scream America."
Returning to shelves nationwide in April, Smirnoff Red, White & Berry is a limited-edition vodka specialty that's back by popular demand and captures the all-American spirit with its red, white and blue bottle. The limited-edition product is available for a suggested retail price of $12.99 for a 750-ml bottle and $19.99 for a 1.75-liter bottle.