Smirnoff debuts locally inspired bottles
Vodka brand releases Chicago and California bottles
September 19, 2018
Smirnoff knows how important a hometown is to a person so, to celebrate the many unique places across North America, Smirnoff is debuting limited-time only, locally inspired bottles including a specially designed bottle for Chicago. The Chicago bottle features the iconic Chicago city skyline, known for its architecture and river ways, along with an ode to the city itself on the back of the bottle, inspired by Chicago’s “Windy City” reputation and one-of-a-kind big city swagger, the company says. The new Chicago bottle is the first of many locally inspired bottles that Smirnoff plans to roll-out this year with a Los Angeles-inspired bottle also newly in-market and more to come. Each bottle will feature iconic imagery and language for each respective place, giving a nod to some of the many things that make these hometowns great. The Chicago and California bottles are on shelves now and will be available until November.