To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

The sparkling water brand released three new movie-inspired flavors: Meteor Melon, an other-worldly watermelon lime; Cosmic Swirl, a galactic mix of vanilla and berry; and Dragonfruit Stardust, an enchanted mix of pineapple dragonfruit. Available in exclusive cans featuring color-changing Lumas when chilled, the new flavors bring the magic of the new film to life, the company says.

Best-selling bubly flavors also are getting a power-up with special-edition themed packs, featuring characters from the film. Consumers can seek out Mario, Luigi, Yoshi, Princess Peach, Toad, and Bowser Jr. across specialty packs of Lime, Blackberry, Cherry, Grapefruit and Strawberry, in stores nationwide.

In the lead-up to the film's release, bubly is hosting its Galactic Mission Giveaway: Hidden inside select movie-themed eight-packs of bubly nationwide are 50 bubly Galaxy Cans, the only ones featuring Rosalina. Uncover one to win the ultimate Galaxy Getaway Grand Prize, an all-expenses paid trip for two to NASA’s Kennedy Space Center Visitor Complex in Merritt, Fla. Each winning can includes a unique code that unlocks 6,375 Star Bits to send consumers on a Galaxy Getaway. The Giveaway will end May 8.

As part of the bubly Galactic Mission, consumers can bank up Star Bits with every film-themed can of bubly, redeemable for movie tickets and exclusive limited-edition merchandise. Each can has a scannable feature that unlocks a random amount of Star Bits, from 1 to 5,000, to collect and redeem through May 8.

Consumers have another chance to win the Galaxy Getaway Grand Prize when they watch the film at select Regal and Marcus Theatres locations and enter the promotion on-site by April 16.

“Super Mario is one of the most timeless and beloved franchises in entertainment, inspiring a sense of adventure and exploration for fans of every generation,” said Michael Smith, vice president of marketing for bubly Sparkling Water, in a statement. “With our new color-changing cans, limited edition flavors, film-themed packs, Star Bits collection, and hidden bubly Galaxy Cans featuring Rosalina, we're thrilled to bring the magic of this universe into the grocery aisle and be part of fans' excitement leading up to the film.”

bubly sparkling water limited-edition The Super Mario Galaxy Movie flavors and packaging are available in stores nationwide and Tik Tok Shop, while supplies last. 

Illumination and Nintendo’s The Super Mario Galaxy Movie arrives in theaters April 1.