Juicy Juice launches the “Show Your Goodness” contest
Kids’ beverage brand asked families to remember the importance of simple acts of goodness
In the spirit of resolutions, kids’ beverage brand Juicy Juice asked families to remember the importance of simple acts of goodness with the launch of the “Show Your Goodness” Contest. Juicy Juice challenged families to kick off the New Year on a “good” note by splitting $15,000 equally amongst 10 recipients. To enter, families snapped a photo while completing an act of goodness, submitted it with a caption of less than 100 words explaining the act, followed along with other goodness entries and voted for favorites through Jan. 31. The Top 20 entries were then shared online for the entire country to read, be inspired, and to vote for their favorite. The 10 entries receiving the most votes each received $1,500 to continue their acts of goodness. “Our goal is to translate the goodness found in Juicy Juice beverages into families’ everyday lives by displaying simple acts of goodness that may seem small, but make a large impact on others,” said Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Co., in a statement.