Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Crafted with a splash of coconut water, Revl Fruits’ 100% juice range is meant to be enjoyed morning, noon and night, served chilled, or included in your favorite concoction, the company says. Available in four flavors — Boldly Cran, Tart Cherry, Berry Wild and Truly Tropical — Revl Fruits was born to fill the “joy gap” in the premium juice market without compromising value and taste, it adds.

“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy and value,” said Christina Zwicky, head of brand marketing for Revl Fruits, in a statement. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”

Packaged in a 32-ounce Tetra Pak carton, Revl Fruits suggested retail price range is $4-$8 depending on the flavor. All flavors are available on Amazon, select Save Mart locations and Gelson’s Market, and will be rolling out to additional retail stores throughout 2024, the company says.