Vita Coco expands Coconut Juice lineup with Piña Colada flavor
New flavor launches in time for summer

(Image courtesy of Vita Coco)
Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp.
Timed for the sunny season ahead, this flavor delivers that vacation-in-a-bottle feeling, blending pineapple flavors and coconut water for a bold, tropical taste, complete with coconut pulp, the company says.
“We wanted to capture the classic vacation feeling of a Piña Colada, but make it more accessible for everyday enjoyment, no blender or beach required,” said Jane Prior, chief marketing officer of The Vita Coco Co., in a statement. “With summer just weeks away, Piña Colada Coconut Juice is the perfect addition to your favorite summer traditions, whether you’re enjoying a sweet sip with your favorite summertime dishes, craving something cold and refreshing on a hot day, or looking for a tropical escape without leaving your backyard.”
Since the brand’s beginnings with its Original Coconut Water, Vita Coco has continued to expand its product line with innovative coconut-based beverages, offering consumers new ways to enjoy the natural benefits of coconut, the company says. The launch of Piña Colada Coconut Juice with pulp brings even more variety to the lineup, offering a playful and flavorful option that suits a wide range of tastes, it adds. Vita Coco Coconut Juice also is available in Original with pulp.
Vita Coco Piña Colada Coconut Juice with pulp is now available at retailers nationwide, as well as online at the company’s website, Amazon, and select eCommerce platforms.
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