New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Global sales of alternative waters increased by 21 percent in 2016 to more than $2.7 billion, according to a new report from Zenith Global, London.

Previously known for bikini tops and one of Harry Nilsson’s hit songs, coconuts have gained a much more respectable persona in the minds of U.S. consumers within the past several years.

Vita Coco announced the addition of a Lemon Tea flavor to its line of coconut waters. 

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.

Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.

New York-based All Market Inc., doing business as Vita Coco, announced that it has sold 25 percent of the company to Reignwood Group, the Beijing-based parent company of Red Bull China, at an enterprise valuation of approximately $665 million.

Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.