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Beverage NewsMarketingAlternative DrinksPlant-Based Beverages

Vita Coco releases costumes for Labubu dolls

Costumes inspired by Vita Coco Treat flavors

By Staff Beverage Industry
Vita Coco Labubu Costumes
(Image courtesy of Vita Coco)
October 3, 2025

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls.

Just in time for spooky season, each Halloween mystery kit reveals either a Strawberries & Creme Vita Coco Treats inspired look or an Orange & Creme Vita Coco Treats inspired look. Each kit will include one Vita Coco Treats, a Halloween costume for a Labubu, and a mini-Treats keychain for Labubu and collectors to match. The Halloween mystery kit are being released in highly limited quantities starting Oct. 1 for Vita Coco loyalty members, it says.

Vita Coco Treats is the newest addition to the brand’s portfolio of coconut water, milk and juice-based beverages. Light yet indulgent, the coconutmilk-based Strawberries & Creme and Orange & Creme flavors offers consumers a sweet and refreshing treat — and starting today, they’re the inspiration behind a playful new way to treat yourself, with Halloween costumes for your Labubu dolls.

“Our Treats line has always been about fun and guilt-free indulgence,” said Jane Prior, chief marketing officer of The Vita Coco Co., in a statement. “These costumes bring that spirit to life — pairing the joy of Strawberries & Creme and Orange & Creme Treats with one of the most beloved collectables out there. These kits are really the ultimate way to treat yourself this Halloween.”

Although the mystery kits sold out in the initial drop on Oct. 1 (in under 1 minute), consumers can still enter to win through the ongoing Trick or Treats sweepstake.

KEYWORDS: coconut milk Halloween packaging Vita Coco

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