To encourage trick-or-treaters to stay hydrated this Halloween, Néstle Pure Life released its limited-edition Halloween Monster bottles. 

Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.

Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans.

Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans.

New York-based Wat-aah! released its Wat-aah! Boo limited-edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership for a Healthier America's (PHA) Drink Up initiative. On the label, the brand's Wat-aah! Boy character is portrayed in silhouette and screaming, "Boo!" to surprise its audience, the company describes.

Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.

 Newcastle Brown Ale is welcoming the fall season with its limited-edition Newcastle Werewolf brew.