Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsMarketingTea and Coffee

Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Limited-time Halloween treats in restaurants starting October 16

By Staff Beverage Industry
DunKings Halloween Costume.png

(Image courtesy of Dunkin')

October 3, 2024

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 

This October, the brand is introducing a new Potion Macchiato, a revamped Spider Specialty Donut, and a Halloween MUNCHKINS Bucket, which features new Halloween MUNCHKINS Donut Hole Treats covered in chocolate and orange sprinkles. These limited-time, seasonal offerings will be available in Dunkin’ restaurants nationwide starting Oct. 16.

In addition to the forthcoming menu, Dunkin’ reintroduced its fan-favorite DunKings Tracksuits to ShopDunkin.com on Oct. 1, along with Halloween costumes inspired by the tracksuits. First introduced during the brand’s Super Bowl ad, the tracksuits and costumes are available in limited quantities, the company notes.

Beginning Oct. 16, Dunkin’ guests can enjoy a brand-new lineup headlined by the Potion Macchiato. Available hot or iced, this beverage blends layers of espresso and milk with a vibrant, purple marshmallow ube flavor, the company says. 

Dunkin’ also is introducing a new Halloween MUNCHKINS Bucket, a must-have for trick-or-treating this holiday, it says. The purple bucket, illustrated with a sweet Halloween motif, can be filled with a 50-count assortment of MUNCHKINS Donut Hole Treats, with new Halloween sprinkle-covered MUNCHKINS added to the assortment.

Finally, Dunkin’ is dressing up its classic Vanilla, Chocolate and Strawberry Frosted Donuts with a festive blend of chocolate and orange sprinkles. These seasonal donuts, along with the Spider Specialty Donut, are ideal for sharing at Halloween parties and gatherings with family, friends and neighbors — whether for classrooms, office celebrations or trick-or-treating events, the company says.

“At Dunkin’ we love keeping guests fueled through every season, and Halloween is no exception. With beloved treats like our Spider Donut and new menu items like the Potion Macchiato, we’re excited to give customers a delicious way to celebrate the spooky season,” said Beth Turenne, vice president of category management at Dunkin’, in a statement. “Whether it’s picking up a MUNCHKINS Bucket for trick-or-treating or sharing festive donuts with friends and family, we’ve got everything needed to make Halloween a little sweeter.”


KEYWORDS: Dunkin Espresso Halloween packaging seasonal coffee seasonal flavors

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • International Delight Costumes.png

    International Delight unveils Creamer Costumes for Halloween

    See More
  • Franzia_HalloweenCostumes.png

    Franzia unveils Chillable Red Box and Red Cup costumes for Halloween

    See More
  • KungFuTea_SpiritHalloweenCollab.png

    Kung Fu Tea, Spirit Halloween team up for costume, drink collaboration

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing