Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot.

The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.

The experience pays homage to the iconic Corona Extra “O’Tannenpalm” commercial, which has run each year during the holiday season since its debut in 1990.

Like the ad, the virtual experience puts a refreshing spin on the classic holiday tradition, the company says. At O’Tannenpalm’s Tree Lot, fans can explore and interact with a variety of exciting holiday elements, including a surprise grand finale activated only by introducing a real bottle of Corona to the scene, it adds.

In addition to all the festive music, lights and snow, fans can audition a virtual holiday palm in their own space and then enter to win the real 10-inch decorated mini-tree, delivered directly to their home through the Instant Win Game/Sweepstakes. Consumers can also visit the gift shop and purchase Feliz Navidad merchandise directly from the O’Tannenpalm Tree Lot.

“We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” said Alex Schultz, vice president of brand marketing, in a statement. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”

Through Dec. 31, the brand is rewarding lucky Corona drinkers 21 years old and older the opportunity to win a Feliz Navidad mini-palm tree. To enter for a chance to win, consumers can visit the experience and keep an eye out for the call-to-action posts from @CoronaUSA on Instagram.