Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to its Keep It Light campaign that encourages fans to embrace joy and the lighter side of life, the brand is helping fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest. 

“Drinking a Truly is all about bringing lightness, joy and fun to any occasion,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing, in a statement. “We’re all about the keep it light mentality, so as millions of Americans set out to spread joy through holiday displays, we want to help keep their wallets light, too, with an epic incentive to shine the good vibes onto friends, families, and neighbors well into the new year.”

Now through Dec. 11, fans can apply to have their holiday utility bills covered by Truly by visiting With the goal of helping fans spread joy, worry-free, through the new year, entrants will be asked to share how they “Keep It Light” over the holidays and a photo of their best and brightest holiday display, the company says. One hundred fans will score $350, paid through Venmo, to cover the cost of their holiday utility bills, décor or even solar-powered lights to help cut future costs, it adds.  

One grand-prize winner will receive an epic, energy-efficient display for the 2024 holiday season that uses the latest and most state-of-the-art LED and solar technology, according to the company. The display will ensure their house, apartment or living room is the brightest and most efficient on the block through a custom build installed by a team of certified holiday lighting experts who specialize in keeping it light, it says. The display will be unveiled with a lighting ceremony for the entire neighborhood, paired with a Truly toast and musical performance to celebrate the spirit of keeping it light all holiday season long, it adds.

Entries to the Truly Keep It Light Holiday Edition contest will be judged based upon originality, holiday cheer and creativity, the company notes. The contest is open to all U.S. residents aged 21 and older.