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Beverage News

Garage Beer conjures up 'Garage Fear'

Light beer brand partners with horror-comic illustrator Tim Jacobus

By Staff Beverage Industry
Garage Beer Garage Fear
Image courtesy of Garage Beer
August 11, 2025

Small-batch light beer brand Garage Beer has teamed up with legendary horror-comic illustrator Tim Jacobus for a “frightfully good” combination. Garage Fear is an animated/comic horror-verse takeover featuring limited-edition 12-packs of Garage Beer (original and lime) illustrated by Jacobus, it says.

The artwork depicts Garage Beer co-owner Jason Kelce alongside a bloodied, masked companion.

“It was a blast to take the classic, oozing slimed cover formula and conjure up a nightmare where Jason Kelce is fighting for the last beer while defending the haunted garage,” Jacobus said in a statement. “Totally ridiculous concept … but, I can honestly say, I’ve been in worse places to get a beer.”

“Garage Fear: The Cursed Can,” an exclusive adult comic book, will be available for purchase and online this month. Only 100 copies will be available for purchase through Garage Beer’s merch site. The adult comic tells the story of an eerie encounter in Kelce’s garage where the last beer is up for grabs, monsters invade the garage and all-out chaos ensures.

In addition to the limited-time offering packaging and adult comic, Garage Beer will release a full adult animated short featuring both Kelce brothers in September. For the diehard consumers, they can continue chasing the thrill by purchasing 11x17 posters with Jacobus’ original art. Guests can go full freak-mode by visiting the Garage Fear pop-up haunted house in St. Louis, Mo. at Field of Screams.

KEYWORDS: Halloween packaging light beer limited-edition packaging

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