Fanta releases horror icon packaging

Ahead of this Halloween season, Fanta, Universal Pictures and Blumhouse are delivering chills and thrills with a global partnership which sees five horror icons come together for the first time in the ultimate Halloween lineup.
The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2), M3gan (M3GAN 2.0) and Michael Myers (Halloween 2) united over one insatiable craving: Fanta.
Across the globe, consumers can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween.
Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres Oct. 17) and Five Nights at Freddy’s 2 (in theatres Dec. 5). Both films are from Blumhouse.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta flavors, but for a limited time, they’re also after Chucky’s custom flavor: Chucky’s Punch. This fruit punch flavor Fanta is available worldwide from today alongside all five icons on cans across the full Fanta flavor range. Portraits include Chucky on Chucky’s Punch; The Grabber on Strawberry; Freddy Fazbear on Orange and Orange Zero Sugar; M3gan on Grape and Michael Myers on Pineapple. Michael Myers on Pineapple is a U.S.-exclusive horror icon, while M3gan on Grape will only be available via Freestyle machines in select Cinemas across the United States and in Universal Theme Parks.
Consumers can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
Ibrahim Salim Khan, global vice president of Fanta at The Coca-Cola Co., said in a statement: “Fanta promises deliciousness, and only deliciousness. What better occasion to have a little fun with that, than Halloween? The festival of tricks and treats. This Halloween, in a delicious, thrilling partnership with Universal Pictures and Blumhouse, we will bring back the most legendary horror icons for the first time ever. They’re back. But they’re not here to haunt you. They just... Wanta Fanta!”
From September to October and beyond, consumers are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta does, from the limited-edition packaging, to retail, vending machines, factories and real-life experiences, all to get their hands on a Fanta.
The full Fanta Halloween Collection flavor range is now available nationwide.
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