This year, Anheuser-Busch and its wholesaler partners are celebrating 15 years of partnership with Folds of Honor, a nonprofit organization that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders. To mark this significant milestone, Budweiser is elevating its commitment to the organization by introducing a year-round opportunity to donate and releasing new limited-edition Budweiser patriotic packaging benefiting Folds of Honor.  

With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to continue its work with Folds of Honor as the organization’s longest standing partner. During the past 15 years, Anheuser-Busch, its industry leading brands and wholesaler partners have donated over $33 million, which has funded over 6,600 scholarships for Folds of Honor recipients.  

“For 15 years, Anheuser-Busch has served as a steadfast partner, helping to advance our mission by activating in communities across the country and contributing directly to the life-changing educational scholarships we provide to the families of fallen or disabled military and first responders,” said Folds of Honor Founder and CEO, Lt Col Dan Rooney, in a statement. “We are so grateful for the support we receive from Budweiser and its patriotic fans. They play an integral role in allowing us to directly support the spouses and children of those who risk their own lives for our towns and country every day.” 

In celebration of the incredible impact that Folds of Honor has had on the military and first responder communities to-date and to mark 15 years of partnership with Anheuser-Busch, Budweiser is introducing new opportunities for consumers 21-years-old and older to support the organization by simply buying Budweiser. The Budweiser Clydesdales will once again embark on a national tour to bring the mission of Folds of Honor to communities across the country.  

For the first time ever, consumers 21-years-old and older can show their support for Folds of Honor all year long by purchasing any Budweiser or Budweiser Zero 12-pack, with a portion of proceeds going to Folds of Honor.

Additionally, for more than a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor, as well as a special graphic nodding to the brand’s 15-year partnership milestone. Available now and all summer long, a portion of proceeds from patriotic packaging will benefit Folds of Honor.

As part of the inaugural “American Beers for American Heroes” effort, Anheuser-Busch will donate a portion of Budweiser or Budweiser Zero draught sold from May through November to Folds of Honor. In addition, consumers can demonstrate their gratitude for service members with the new “Buy a Hero a Bud” program. Consumers have the option to buy a beer for any active-duty or veteran of the military or first responder at participating locations. Eligible recipients can then redeem a complimentary beer from the “American Beers for American Heroes reserves with a valid military or work ID or badge.

The world-renowned Budweiser Clydesdales will be traveling to communities across the country, amplifying the mission of Folds of Honor. Fans can join Folds of Honor and the Budweiser Clydesdales at a variety of events, from air shows and state fairs to sporting events and local parades, all summer long. Consumers can view the hitch schedule and see when the iconic Budweiser Clydesdales will be coming to a community near them by visiting www.warmspringsranch.com/hitch-schedule.  

“Throughout our storied history, Budweiser’s commitment to honoring those who have served our country and communities has remained steadfast,” said Todd Allen, senior vice president of marketing at Budweiser and Bud Light, in a statement. “This year, as we celebrate 15 years of partnership with Folds of Honor, we’re proud to further our commitment of giving back to the American heroes and their families who have sacrificed so much on a daily basis.”