Budweiser launched the latest edition of their beloved patriotic cans, with a new twist this year: the Budweiser name will be removed and replaced with the word “Freedom.”
Available in time for Memorial Day weekend, the unofficial start of summer, Budweiser’s limited-edition cans feature a bold, new look with a red, white and blue design emblazoned with stars and stripes and a bald eagle, the company says. Additionally, the traditional Budweiser name and logo has been swapped out for the word “Freedom,” the “King of Beers” slogan replaced with the words “Let it Ring” and the iconic manifesto replaced with the following:
“Here’s to the freedom that unites all Americans. It is the foundation that our country’s strength is built upon. To commemorate this, we have replaced our iconic Budweiser name with Freedom so we can all toast to the value we hold so dear. This Bud’s for freedom. This Bud’s for you.”
As a brand with a commitment to supporting the military for over 100 years and honoring those who have fallen serving the United States, Budweiser is once again working with long-term partner Folds of Honor. For every case of Freedom cans sold between May 16-July 4, Budweiser will donate to Folds of Honor to support educational scholarships for spouses and children of America’s fallen and disabled service-members, it says.
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