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Naked Juice ― a brand of Tropicana Brands Group, a joint venture between PAI Partners and PepsiCo ― launched two new smoothies: Orange Vanilla Crème and Key Lime.
Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.
To kick off the summer season, Dunkin’, Canton, Mass., announced the addition of coconut milk as an alternative to dairy at Dunkin’ restaurants nationwide beginning April 28. With this launch, Dunkin’ will offer new Dunkin’ Coconut Refreshers and the new Coconutmilk Iced Latte. Consumers also can customize hot and iced beverages with coconut milk, joining oat milk and almond milk as non-dairy options.
Dairy and dairy alternatives have experienced the impact of clean-label and health-and-wellness trends. With this, experts note that the overall dairy market has experienced slight declines, but several segments within it are driving growth.
Although the dairy and dairy alternatives market is expected to see decelerated growth, innovation with a variety of plant-based alternatives is expected to continue to drive the category going forward, experts say. New York-based Beverage Marketing Corporation notes that the dairy milk market has experienced continuous declines throughout the past several years in its December 2016 report titled “U.S. Milk and Dairy Beverages through 2020.”
Despite seeing significant growth during the 2010-2015 timeframe, the dairy and dairy alternatives category has seen a deceleration in growth, according to experts. Although the growth will be at a slower pace, the category still is expected to continue gaining share in the beverage market going forward.
As consumers look to fuel their bodies with healthy products, the consumer packaged goods (CPG) market is seeing dairy alternatives as a market that could fulfill that trend.