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New ProductsAlternative DrinksPlant-Based Beverages

Vita Coco Treats

Vita Coco Treats.png

(Image courtesy of Vita Coco)

April 25, 2024

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly delicious drink that can make anyone’s day a little brighter, the company says.  

“Everyone needs a little treat once in a while — after a long day, as an afternoon pick-me-up, or even when you checked something big off your to-do list,” said Jane Prior, chief marketing officer of The Vita Coco Co., in a statement. “That’s why we introduced Vita Coco Treats. As the coconut experts, we set out to craft a tasty and refreshingly indulgent coconut milk drink for when people are looking for something a little sweet that they can still feel good about indulging in. And let’s be real, any reason is a good reason to reward yourself with a little treat.” 

Packaged in a 16.9-ounce container, Vita Coco Treats are available to purchase exclusively at Target stores in the beverage aisle nationwide for the suggested retail price of $3.49.

www.vitacoco.com


KEYWORDS: coconut milk strawberry Vita Coco

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