Suntory Global Spirits announced the nationwide launch of -196 (pronounced “minus one-nine-six”), a vodka seltzer that brings bold, whole-fruit flavor and Japanese ingenuity to the ready-to-drink (RTD) category.
Tequila Rose, which is pink in color and often referred to as “the little black dress” of cream liqueurs, embraces joy, uniqueness and the vibrant, empowering color pink, it shares.
Generally well-liked by a broad range of consumers, experts highlight how formulators are balancing classic flavors’ sweet profiles with functionality as taste remains king.