Sazerac enters the soju category with launch of DALHO
Spirit available in 4 flavors
Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.
Launching in 50-ml and 375-ml bottles, DALHO introduces a 50-ml format designed to make it easier for consumers to explore, the company says. Crafted to bring a new perspective to the fast-growing soju category, DALHO pairs soju's tradition of connection with a modern emphasis on flavor, choice and discovery, it adds.
Named after the Korean words for moon (달) and tiger (호), DALHO reflects a bold spirit and the energy of modern social occasions, the company says. The innovative 50-ml bottle introduces a new option to the traditionally shared soju experience, offering more flexibility for flavor variety and casual trial, while the classic 375-ml bottle honors soju’s heritage as a spirit traditionally enjoyed alongside meals, it notes.
“Soju has always been a spirit rooted in connection, and we wanted DALHO to build on that in a way that feels fresh and inviting,” said Lauren Selman, brand director of global growth and innovation at Sazerac, in a statement. “Whether someone is trying soju for the first time or already enjoys the category, the flavors and the 50-ml format offer an approachable way to explore the DALHO lineup and discover something they enjoy.”
DALHO Soju is available in four flavors – Original, Peach, Strawberry, and Lychee – each bottled at 17% ABV.
DALHO Soju is available at select retailers, restaurants and bars across Sazerac's U.S. distribution network at a suggested retail price of $0.99 for the 50-ml bottle ($9.99 for a 10-pack) and $5.99 for the 375-ml bottle.
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