Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.

Clear/Cut Phocus launched the latest flavor in its lineup: Peach.

Sparkling water brand Clear/Cut Phocus (Phocus), Louisville, Ky., launched its new Peach flavor in conjunction with August's National Peach Month. Peach will join the current roster of Phocus offerings which includes Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, and Natural, and will be available nationwide. 

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.

Montane Sparkling Spring Water added a new flavor to its lineup, Grapefruit Peach.

Perrier Carbonated Mineral Water, a brand of Nestlé Waters North America, introduced a new flavor: Perrier Peach. 

Infuse Your Life Health Inc. announced the launch of Soul: Cardiovascular Sparkling Water. 

The Coca-Cola Co.’s Coca-Cola brand introduced two new specially crafted carbonated soft drinks: Coca-Cola Georgia Peach and Coca-Cola California Raspberry. 

Old Camp Whiskey, a brand created by country group Florida Georgia Line and a product of Proximo Spirits, announced the launch of its Old Camp Peach Pecan Whiskey.

Guarachi Wine Partners announced the launch of a new domestic product: Black Ink Rose.