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Beverage NewsMarketingJuice & Juice Drinks

Tropicana, Ciara Miller team up with launch of Tropicana Refreshers

Summer House star, juice brand create cocktail, mocktail recipes

By Staff Beverage Industry
Tropicana Refreshers Ciara Miller.jpg
September 4, 2024

Labor Day might be considered the end of summer, but literally it’s not. The last day of summer isn’t until Sept. 22, but most people don’t know that. In fact, according to a recent survey by Tropicana, 68% of Americans believe summer ends on Labor Day, and yet, ironically, more than three in five (64%) say they wish the summer season was longer —surprise, it is.

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners. Together, Tropicana and Miller are launching a getaway giveaway to help juice drinkers savor every last sip of summer.

“Clearly, summer is my go-to season and as you may have seen on TV, Tropicana is my go-to OJ,” Miller said in a statement. “So, I jumped at the chance to partner with them to remind people that summer isn’t over, and to savor the last sips with Tropicana Refreshers.”

From Sept. 4 to 16, summer enthusiasts can head to @Tropicana_Juices on Instagram and tag someone they want to savor summer with for a chance to win a trip to Miller’s favorite vacation destination, the Hamptons.

“We’re so excited to team up with Ciara to reintroduce our Tropicana juice drinks lineup to consumers who we know are craving delicious afternoon refreshments,” said James Spalding, vice president and general manager of Tropicana at Tropicana Brands Group. “Tropicana exists to deliver joy, and reminding people to savor summer the same way we know they will our Refreshers is the perfect way of bringing that to life.”

Tropicana and Miller also have created cocktail and mocktail recipes with Tropicana Refreshers to help consumers stay in a summer state of mind. The Golden Hour is a rum-based cocktail with Tropicana Refreshers Pineapple Mango, tropical notes of coconut water, and fresh lime juice and mint, while A Punch Above marries Tropicana Refreshers Fruit Punch with sparkling water, lemon, orange and cherries.

Tropicana Refreshers are made with real fruit juice and no artificial sweeteners and come in a variety of flavors, including Fruit Punch and Pineapple Mango. The juice drinks are available in 46-ounce and 11-ounce bottles at national retailers, including Walmart, Kroger, Albertsons, and Target, with a suggested retail price of $2.99 and $1.99, respectively.

KEYWORDS: celebrity partnership juice blends Tropicana

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