Washington-based PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama, announced the launch of PLEZi Hydration, a sports hydration drink designed with purposeful ingredients and unbeatable flavor, the company says. 

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product, contributing their expertise and passion for health and wellness to PLEZi products, packaging and marketing, it notes.

“I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” Curry said in a statement. “We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts — because the next generation deserves better.”

Former First Lady and PLEZi Nutrition Co-Founder and Strategic Partner, Michelle Obama, added: “At PLEZi, we’re always thinking about how we can change the game when it comes to nutrition. That’s why we’re thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don’t. Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium. We’re excited to provide a delicious, healthier option for everyone who’s trying to get active and stay hydrated.”

Available in three flavors — Lemon Lime, Tropical Punch and Orange Mango Twist — PLEZi Hydration is available for $2.29 for a 16.9-ounce bottle and can be found in California at Walmart, Albertsons, Safeway, Vons, and Pavilions locations, or nationwide on Amazon. 

In addition to PLEZi Hydration, the company is expanding on an early launch of PLEZi FiZZ, a carbonated drink, made with real fruit juice, no added sugar, and a good source of fiber — delivering big taste without the added sugar of traditional sodas, it says.