Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 

Arsenal supporters can enjoy the limited-edition Clock End in 12-ounce cans throughout Emirates Stadium, including Club Level bars, while supplies last, it notes.

Drawing inspiration from the historic Clock End at Highbury — home to the iconic clock now displayed at Emirates Stadium — Clock End non-alcohol red celebrates the matchday rituals that continue season after season, bridging Arsenal’s heritage with Athletic’s dedication to brewing great-tasting non-alcohol beer, it says. Designed to deliver rich flavor while remaining easy to enjoy on matchday, Clock End is amber in color with roasted malt character and notes of caramel and dark stone fruit, the company notes.

“Launching Clock End is an exciting moment for Athletic,” said Bill Shufelt, co-founder and CEO at Athletic Brewing Co., in a statement. “We believe Arsenal supporters deserve a brew of their own that matches the excellence the Gunners display on the pitch. Built for football and the moments that surround it, Clock End is smooth yet structured, with a subtle bitterness that keeps it refreshing from first whistle to last. We’re proud to help ensure supporters seeking moderation and balance can be part of the matchday experience.”

Beyond Emirates Stadium, Clock End will be available to purchase at select on- and off-trade locations across London, as well as online. To celebrate the launch, supporters will be able to sample Clock End at upcoming Arsenal matches happening March 28 and May 2.