Transaction furthers company’s moves into emerging beverage categories
November 9, 2022
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.