Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.

Called Track Record, the new alcohol moderation tool launched Dec. 27, 2023, and is available on the Athletic Brewing mobile app and on athleticbrewing.com. 

Track Record will give the millions of Americans looking to cut back on alcohol a guilt-free way of practicing mindfulness and moderation, the company says.

“We know that one-third of U.S. drinkers are trying to cut back on alcohol, and Track Record will enable users to easily log the days they stay dry,” said Andrew Katz, chief marketing officer at Athletic Brewing, in a statement. “This convenient and easy-to-use tool will help them stay on track and maintain motivation throughout January and beyond.”

Consumers interested in tracking their dry days can access the Track Record feature by downloading the Athletic Brewing mobile app and tapping the Track Record icon in the navigation bar. From there, users can start a dry streak and view their progress while staying consistent in their quest to establish more mindful drinking behaviors, the company notes.

“We’re all about progress and celebrating wins, no matter how big or small,” Katz added. “Whether it’s a month or just a day, Track Record is the ultimate tool for your dry journey. It gives you personalized insights on your progress and lets you choose how to ‘Give Dry a Try.’”