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This year’s State of the Industry report on juice and juice drinks notes that the category sees increasing competition from emerging beverage categories and as such is looking to reimagine itself.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
Dole Packaged Foods announced the release of DOLE FRUITIFY, a line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric.
With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.
To keep pace with more SKUs and the need to handle diverse beverages in diverse packaging with high hygienic standards, equipment suppliers are adapting to trends and “filling a need” in a changing beverage market.
Evolution Fresh, a brand of Starbucks Corp., released Organic Cucumber Glow, a blend of cucumber juice and lemon juice with a hint of tartness, the company says.
Adult Swim has partnered with Miracle Seltzer to produce a limited-edition Pickle Rick Miracle Seltzer inspired by the Emmy award-winning series “Rick and Morty.”