De La Calle Strawberry Citrus
De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.
Strawberry Citrus blends ripe, juicy strawberries with a bright mix of citrus for a crisp, refreshing soda crafted through fermentation, the company notes. The flavor balances sweetness and acidity for a vibrant, crushable profile that feels both nostalgic and entirely modern, it says. Inspired by Mexico’s everyday street life, Strawberry Citrus honors the tradition of tepache while confidently expanding it into the evolving soda category, it adds.
The launch marks a continued evolution for De La Calle as it leans further into expressive fruit flavor and vibrant design. Strawberry Citrus debuts alongside the brand’s new Frutas campaign, which celebrates bold fruit imagery, playful collages, and the cultural role of fruit in Mexican street life. Together, the flavor and campaign position De La Calle as a more flavor-led, visually dynamic modern Mexican soda brand, it says.
“When we were developing Strawberry Citrus, we kept coming back to one idea — it had to make your mouth water before you even opened the can,” said Alex Matthews, co-founder and CEO, in a statement. “The sweetness of ripe strawberries with that sharp citrus lift feels nostalgic and new at the same time. It’s rooted in tradition, but designed for today's soda shelf. For us, it's a clear step forward in flavor and confidence.”
Like all De La Calle sodas, Strawberry Citrus is USDA Organic and contains 6 grams of fiber, 60 calories or less, and 9 grams of sugar or less, with functional benefits including high vitamin C, the company notes.
De La Calle Strawberry Citrus is available nationally with Target as a key retail partner and will also be available at additional retailers and online, the company says.
www.decalle.mx
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