To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. Vita Coco Boosted blends coconut water and a dash of coconut cream with coconut MCTs, natural caffeine from tea and B-vitamins to provide a balanced dose of energizing benefits, without the jitters or crash, according to the company. Available in three café-inspired flavors – Vanilla Latte, Coconut Chocolate and Chai – Vita Coco Boosted features 40 milligrams of caffeine and no added sugar, Vita Coco Boosted is packaged in 16.9-ounce Tetra Pak cartons and is available nationally in single-flavor12 packs ($34.99) or multi-flavor sampler packs ($3.29) on Amazon. The fortified coconut water will be available in select Walmart stores starting in January, and select Whole Foods stores starting in March at a suggested retail price of $3.29 for a single unit.
Vita Coco, New York