Although sales for the coconut and other plant waters market might be down for the five-year period of 2014-2019, brands are innovating their lines to help bring the category more mainstream.

With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry.

Vita Coco released two new flavors for its self-titled Pressed line: Coconut Mango and Coconut Strawberry Banana.

Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, while up-and-coming exotic flavors include blood orange, passionfruit and guava.

Harmless Harvest announced the launch of Protein & Coconut, a new line of plant-based snack drinks. 

Food safety, health-and-wellness and clean-label trends are influencing more beverage-makers to invest in high-pressure processing (HPP) equipment.

Similar to last month’s poll, readers continue to show interest in cannabis beverages. In the Readers’ Choice: New Product poll for July, Beverage Industry readers selected YOLO Shots: CBD-Infused Caffeine Shots as their favorite new product release.

Laird Superfood launched the latest flavor in its HYDRATE Coconut Water portfolio: Pineapple Mango.

As consumers are shifting away from sugary alternatives, they are beginning to venture into the land of plant waters, experts say.

Buddha Brand’s new look offers consistency and unity across the Thirsty, Hungry and Healthy Buddha brands for better cross-category recognition.