LIGHTSTRIKE Hard Refresher
(Image courtesy of LIGHTSTRIKE)
LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience.
Launching with Lemon Lime and Orange Mango flavors — at 120 calories in each 12-ounce serving — LIGHTSTRIKE is packaged in a resealable 16.9 -ounce sports drink bottle. The sports-bottle design lets consumers “call the shots” (with a resealable top — so you’re always in control of your drinking experience, the company says.
“Drinkers are looking for flavor-forward, versatile options that fit in with their lifestyle,” said Andrew Emerton, senior brand manager at LIGHTSTRIKE, in a statement. “When looking at the shelf for an alternative to hard seltzers or a light lager, LIGHTSTRIKE fills that gap. We decided to up the ante and put it in a portable pack type that can keep pace with the party.
“Whether it’s music festivals, outdoor adventures, or a night out, LIGHTSTRIKE is built to outpace the party,” Emerton continued. “It’s a refreshing companion for high-energy occasions. No carbonation. No heaviness. Just pure, delicious drinkability.”
Initially available in grocery stores nationwide, LIGHTSTRIKE is distributed nationally in major retailers and independent outlets in four packs ($9.99-$10.99 MSRP).
www.drinklightstrike.com
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