Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits.
RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.
As plant-based waters can be healthy substitutes for traditional beverages, experts highlight how consumer trends, as well new product launches are driving growth in the market.
100 Coconuts announced the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer.
Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.
Once Upon A Coconut announced the launch of two new flavor varieties, adding to its existing product line: Coconut Water with Chocolate and Coconut Water with Pineapple.