Articles Tagged with ''coconut water''

This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says. 

This summer, Roar Beverages added a new flavor to its lineup of coconut water-based isotonic sports drinks: Cosmic Grape. 

With more than 77,000 attendees, the 36th annual Natural Products Expo West and Engredea experienced another record-setting year with 6.9 percent growth. Produced by New Hope Network, Boulder, Colo., the 2016 Expo West brought together more than 3,000 exhibiting companies, including more than 600 first-time exhibitors. The show took place March 9-13 at the Anaheim Convention Center in Anaheim, Calif.

Previously known for bikini tops and one of Harry Nilsson’s hit songs, coconuts have gained a much more respectable persona in the minds of U.S. consumers within the past several years.

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.