Articles Tagged with ''coconut water''

Dole Packaged Foods announced the release of DOLE FRUITIFY, a line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric. 

The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Although sales for the coconut and other plant waters market might be down for the five-year period of 2014-2019, brands are innovating their lines to help bring the category more mainstream.

With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry.

Vita Coco released two new flavors for its self-titled Pressed line: Coconut Mango and Coconut Strawberry Banana.

Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, while up-and-coming exotic flavors include blood orange, passionfruit and guava.

Harmless Harvest announced the launch of Protein & Coconut, a new line of plant-based snack drinks. 

Food safety, health-and-wellness and clean-label trends are influencing more beverage-makers to invest in high-pressure processing (HPP) equipment.