With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry. Vita Coco’s Chief Executive Officer and Co-founder Michael Kirban is investing the company’s incremental profit into the resources that need it most, and challenges other businesses who are benefiting from surging sales to also provide relief help, it says.
VitaCoco pays it forward
Funds of Feeding America and No Kid Hungry to benefit from funds
May 4, 2020