charity | Beverage Industry

HOUSE WINE launches two new ‘rainbow’ products in support of the Human Rights Campaign

HOUSE WINE to pledge a portion of the proceeds for all three ‘rainbow’ products to the HRC

May 31, 2022

Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.

Lifeway Foods expands humanitarian relief efforts in response to crisis in Ukraine

The kefir company with Ukrainian roots to launch charity relief bottle with 100% of profits benefiting humanitarian aid

May 12, 2022

No Comments

Morton Grove, Ill.-based Lifeway Foods Inc. continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need, it says. Building on its ongoing efforts, Lifeway announced its specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.

Caribou Coffee Wish Blend

February 15, 2022

No Comments

Caribou Coffee launched its newest ground coffee: Wish Blend. In partnership with Make-A-Wish Foundation and Target Inc., Wish Blend was created to help raise funds for children across the nation battling critical illnesses, the company says.

Between Drinks

Voss donates 700,000 bottles to first responders

Messages and “Clean Care Packages sent to those on frontlines

June 5, 2020

No Comments

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

Last Drop

Chlorophyll Water provides donations, hydration for COVID-19 relief

Medical workers, homeless, elderly benefit from brand’s efforts

Sarah Graybill

May 4, 2020

No Comments

At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.

Last Drop

Reed’s donates wellness shots to local hospitals

“The Green Machine” truck to deliver wellness ginger shots

May 4, 2020

No Comments

Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.

Last Drop

Natalie’s Juice donates juice to New York hospital workers

5,000 bottles of juice to be donated to those on the “front lines”

May 4, 2020

No Comments

Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.

Last Drop

Dixie Vodka 400 becomes “virtual” race, raises money for COVID-19 relief

903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America

May 4, 2020

No Comments

This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.

Last Drop

So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots

May 4, 2020

No Comments

So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.