Limited-edition packaging benefited Breast Cancer Research Foundation
November 19, 2018
AQUAhydrate initiated a new partnership with the Breast Cancer Research Foundation (BCRF) and donated $10,000 during the month of October. AQUAhydrate promoted the partnership with a limited Pink Handle edition of its gallon package.
Northern Maverick’s first beer to be available this summer
April 11, 2017
As Northern Maverick gears up for a summer launch, the Toronto craft brewer announced its first beer as part of a charitable line of beers that will be available at its Bathurst brewery/restaurant, onsite beer shop and through direct delivery in Ontario.
Georgia Historical Society unveils marker where first Coca-Cola was served
May 16, 2016
Atlanta-based The Coca-Cola Co. and its global philanthropic arm The Coca-Cola Foundation announced that they are pouring money into improvements throughout the city's Centennial Olympic Park District. Coca-Cola Chairman and Chief Executive Officer Muhtar Kent announced the gift alongside Atlanta Mayor Kasim Reed at a celebration hosted at the intersection of Peachtree and Marietta streets, where the first Coca-Cola was served 130 years ago on May 8, 1886, the company says.
With numerous people and topics vying for my attention, my monthly magazine subscriptions are piling up. However, I made sure to set aside time when my TIME subscription arrived that featured Josh Sanburn’s cover feature about the lead contamination of Flint, Mich.’s water supply.
King Juice Company, Inc., Milwaukee, Wisc., proud producer of Calypso-flavored Lemonades, Limeades and Teamonades, has announced a partnership with Lemons of Love (LOL), Des Plaines, Ill., a charity organization that delivers Chemo Care Packages to cancer patients undergoing chemotherapy treatment. LOL was founded by Jill Swanson, a cancer survivor who underwent chemotherapy treatment in 2014. Lemons of Love’s care bags are hand made by volunteer stitchers and contain special products that were essential in Swanson’s healing during her own cancer treatments, the company says.
Chicago-based Coors announced that this summer, the beer brand also wants to refresh the Great Lakes. For every case of 12-ounce cans sold this summer in select states, Coors Light will donate 25 cents to the Alliance for the Great Lakes, a nonprofit organization devoted to ensuring a healthy Great Lakes for people and wildlife for future generations, up to a maximum of $60,000, the company says. The Coors Light "keep 'em great" campaign will run through the end of August in Illinois, Indiana, Michigan, Ohio and Wisconsin.
Beverage companies partner with World Food Programme
April 27, 2015
Food and beverage companies continue to show their philanthropic sides through donations to disaster relief and humanitarian efforts to support victims of the Nepal-area earthquake on Saturday, April 25.
Special-edition boxes urge consumers to support the cause
December 16, 2014
Salada Tea has partnered with the American Cancer Society to help the fight against cancer. As part of the partnership, Salada Tea donated $25,000 to the organization and is promoting awareness of its cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.