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Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.
Morton Grove, Ill.-based Lifeway Foods Inc. continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need, it says. Building on its ongoing efforts, Lifeway announced its specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.
Caribou Coffee launched its newest ground coffee: Wish Blend. In partnership with Make-A-Wish Foundation and Target Inc., Wish Blend was created to help raise funds for children across the nation battling critical illnesses, the company says.
At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.
Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.
Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.