Voss donates 700,000 bottles to first responders
Messages and “Clean Care Packages sent to those on frontlines
Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated. The brand will donate nearly 700,000 bottles of water to medical first responders on the frontlines, with 480,000 850-ml water bottles specifically going to the Mayor’s Fund — helping New York City’s medical first responders in New York, the epicenter for the virus. “Water is essential to life, but what’s become clear during this global pandemic is just how essential our frontline workers are to everyone’s survival,” said Glenn Hartman, chief executive officer of the Americas at VOSS, in a statement. “ These courageous people are putting everything on the line for us, and VOSS is honored to make sure they are properly hydrated.” Additionally, consumers in need during the crisis were able to request a “Clean Care Package” containing VOSS water and hand sanitizer by sending a direct message to @VOSSWorld on Instagram.