The Rock, VOSS Water unveil first campaign together
Creative showcases Dwayne Johnson’s day-to-day as part of Live Every Drop
Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop.
Live Every Drop shows a behind the scenes glimpse of Johnson’s daily intent to defy limits, exemplifying the mentality that you get out of life what you put in, a sentiment that not only echoes Johnson’s own ambitions, but also upholds VOSS’ long-standing commitment to quality and sustainability, according to the company.
In his new role as strategic adviser and investor, Johnson consulted throughout the creative process, leveraging his knowledge and expertise in culture-shifting marketing to bring Live Every Drop to life, it adds. Live Every Drop is the first creative to roll out since the announcement of Johnson’s newly acquired stake in the brand and strategic partnership.
By showcasing stolen moments of Johnson’s day-to-day outside the spotlight, Live Every Drop offers a behind-the-scenes look at all of the work, dedication, and determination that make up the pieces of a life extremely well-lived, the company says. By showcasing a glimpse into the everyday and incredibly rewarding aspects of hard work and perseverance, VOSS and Johnson hope to inspire consumers to thoroughly embrace the true essence of what life has to offer, they add.
Live Every Drop stars Johnson with cameos by Johnson’s French bulldog, Hobbs. The Live Every Drop campaign was produced by Seven Bucks Creative, the creative arm of Seven Bucks Productions, and supported by iFuel. The campaign creative was photographed by Seven Bucks Productions President of Production Hiram Garcia, produced by Sons of Summer and directed by Jon Brandon Cruz.
Live Every Drop can be seen via large-scale, outdoor, digital and social media platforms throughout major markets in the United States.