Items Tagged with 'voss water'

New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.

To further its luxury bottled water portfolio, VOSS recently released VOSS+ Aquamin, VOSS+ Collagen and VOSS+ Vitamin D.

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 

VOSS Water introduced two new flavors in its sparkling water lineup: Raspberry Rose and Strawberry Ginger. 

To address challenges faced by communities with little of no access to clean water, Voss Foundation was founded by the directors of Voss of Norway ASA as an independent nonprofit organization to address the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.

As the bottled water market has ridden a high tide of success in the past several years, many players in the market have experienced likened success. Founded in 2001, New York-based Voss Water of Norway established itself as an ultra-premium bottled water brand that was exclusively offered in high-end on-premise accounts.

Packaging is a key marketing element for any beverage brand when launching a new product, a package redesign or for a marketing campaign.

It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.