New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.
The VOSS+ range includes VOSS + Collagen, VOSS + Vitamin D and VOSS + Aquamin. VOSS is proud to continue to expand with offerings that resonate with its consumers, it says.
- VOSS + Collagen is “Radiance In A Bottle” with an exceptional berry essence taste. This refreshing water is infused with 10 grams of collagen protein and perfect for anyone on a quest for more hydrated and youthful skin.
- VOSS + Vitamin D is “Sunshine In A Bottle” offering 50% of an average adult’s recommended daily intake. In a natural citrus fruit flavor, VOSS+ Vitamin D is a zero-calorie, zero sugar functional water.
- VOSS + Aquamin is designed for the physically active and on-the-go consumer. Through a unique blend of 74 trace minerals and electrolytes, this offering supports optimal hydration with sustainably sourced ingredients from the coastal seas of Iceland.
“We are thrilled to see the VOSS+ items in the market. Tapping into the ongoing pursuit for wellness options that are integrated into existing routines, VOSS+ not only delivers the great advantages of Vitamin D, Collagen and Enhanced Hydration, but does so in a way only VOSS can with outstanding taste and the iconic VOSS bottle,” said Rachel Chambers, senior vice president of marketing for VOSS Water, in a statement. “It is also our first offering in 100% recycled PET bottles honoring our commitment to be more sustainable. It truly is water that works harder for you.”
VOSS+ Waters will be available at select retailers nationwide including Walmart, CVS and Amazon.