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Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”
New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.
evian, a brand of Danone North America, unveiled evian+ Feed Your Mind, an innovative new product range that features a range of flavored sparkling mineral enhanced drinks.
evian, a brand of Danone North American, White Plains, N.Y., unveiled evian+, an innovative new product range outside of its premium still waters that also is packaged in a new way. evian+ Feed Your Mind features a range of flavored sparkling mineral enhanced drinks, packaged in recyclable aluminum cans ― a first for the brand.
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.