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MarketingAlternative DrinksSports DrinksTea and Coffee

Operation Gratitude sends care packages to first responders, deployed service members

Starbucks, Liquid IV hydration among the companies donating products

Georgia National Guard
September 11, 2020

With the recent delivery of 15,000 care packages to deployed service members, Operation Gratitude has impacted more than 300,000 frontline responders across the country since the onset of COVID-19. When the pandemic hit, the national nonprofit sent bulk shipments of “jumbo care packages” filled with handwritten letters of appreciation and products to hundreds of hospitals and medical clinics, police and fire departments, National Guard units nationwide; and deployed troops overseas. Together, the nonprofit delivered more than 3.5 million individual items, including 100,000 pounds of Starbucks coffee, which equates to 4.85 million cups of brewed coffee; 518,214 individual servings of Liquid IV hydration; 1.3 million sweet treats, including 138,971 Snickers bars and 99,482 boxes of Girl Scout cookies; and 597,086 snacks, including 39,492 bags of Combos and 140,116 Jack Links Jerky sticks. Additionally, 21,707 employees from the coalition volunteered in a hands-on way.

KEYWORDS: coffee donation drink mixes

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