This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • 2019 State of the Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Maxwell House, USO partner to support service members
Beverage NewsTea and Coffee

Maxwell House, USO partner to support service members

Coffee brand donates $650K to USO

Beverage News
May 20, 2019
KEYWORDS ground coffee / Maxwell House / military charity
Reprints
No Comments

Maxwell House, a brand of Pittsburgh- and Chicago-based Kraft Heinz Co., joined forces with the USO to help keep America’s service members connected to their family, home and country.

As the Official Coffee Partner of the USO, Maxwell House will support USO programs designed to strengthen military families and spouses and will include in-store promotions as well as coffee and monetary donations, it says.

The coffee brand announced the official partnership and $650,000 donation to USO in honor of Military Appreciation Month.

Of those the USO serves, military spouses are one of the most overlooked groups, with an unemployment rate of at least four times higher than the national average, according to the company. Maxwell House and the USO are shining a light on the stories of hard-working military spouses by underscoring the unique needs and challenges they face, it says. Through the generosity of Maxwell House, military spouses will be supported through programs like USO Pathfinder and Coffee Connections.

“Military spouses are the backbone of our military and are crucial to the future of our Armed Forces,” said USO Chief Development and Marketing Officer Lisa Anastasi in a statement. “Our partnership with Maxwell House is all about recognizing, supporting and fueling the dedication and well-being of our military spouses so they have the tools and networking opportunities they need to succeed.”

The Maxwell House and USO partnership will span throughout the year and include in-store promotions surrounding Labor Day and Veterans Day, as well as coffee donations to USO Coffee Connections locations and in care packages sent to troops abroad.

“Maxwell House has always worked hard to deliver coffee that has fueled millions of Americans’ hard work for over 125 years,” said Ashley Tople, director of marketing of coffee at Kraft Heinz, in a statement. “The USO has a long history of helping military families whose tireless efforts often go overlooked, and we’re proud to partner with them to amplify their efforts.”

Subscribe to Beverage Industry

Related Articles

Community Sugar-Dusted Beignet Coffee

S&D Cold-Brew Ready-to-Serve Coffee

Kannaway unveils new CBD beverage products

Riff Cold Brewed innovates as it expands distribution

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Pepsi Sparkling Rose

Pepsi launches Sparkling Rosé at BravoCon

Fairlife Smart Snacks Beverages

Repositioning beverages could aid dairy, non-dairy markets

Owyn protein drink.

Plant-based options gain consumer appeal

PRESS Hard Seltzer

PRESS Premium Alcohol Seltzer meets consumers’ flavor needs

Green Flash Brewing products.

2019 Craft Beer Report: Local breweries thrive as craft beer experiences slowdown

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Bottled Water Trends

What bottled water trend will see the most gains in 2020?
View Results Poll Archive

Products

Beverage Quality and Safety

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products
webinars and events

Beverage Industry Magazine

Beverage Industry - November 2019

2019 November

Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.

Check back throughout the month for additional content.

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing