Maxwell House, a brand of Pittsburgh- and Chicago-based Kraft Heinz Co., joined forces with the USO to help keep America’s service members connected to their family, home and country.
As the Official Coffee Partner of the USO, Maxwell House will support USO programs designed to strengthen military families and spouses and will include in-store promotions as well as coffee and monetary donations, it says.
The coffee brand announced the official partnership and $650,000 donation to USO in honor of Military Appreciation Month.
Of those the USO serves, military spouses are one of the most overlooked groups, with an unemployment rate of at least four times higher than the national average, according to the company. Maxwell House and the USO are shining a light on the stories of hard-working military spouses by underscoring the unique needs and challenges they face, it says. Through the generosity of Maxwell House, military spouses will be supported through programs like USO Pathfinder and Coffee Connections.
“Military spouses are the backbone of our military and are crucial to the future of our Armed Forces,” said USO Chief Development and Marketing Officer Lisa Anastasi in a statement. “Our partnership with Maxwell House is all about recognizing, supporting and fueling the dedication and well-being of our military spouses so they have the tools and networking opportunities they need to succeed.”
The Maxwell House and USO partnership will span throughout the year and include in-store promotions surrounding Labor Day and Veterans Day, as well as coffee donations to USO Coffee Connections locations and in care packages sent to troops abroad.
“Maxwell House has always worked hard to deliver coffee that has fueled millions of Americans’ hard work for over 125 years,” said Ashley Tople, director of marketing of coffee at Kraft Heinz, in a statement. “The USO has a long history of helping military families whose tireless efforts often go overlooked, and we’re proud to partner with them to amplify their efforts.”