Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization.
To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.
The new Rainbow Sparkling Rosé Bottle features bright and fruity sparkling rosé wine, making it the perfect colorful addition to the brunch table, while the innovative ready-to-freeze Rainbow Rosé Frozé Pouch is a deliciously spiked slushy and a great addition to any outdoor activity, the company says.
Not straying from the initial vision that "Everyone's Welcome in Our House," HOUSE WINE will pledge a portion of the proceeds for all three rainbow products to the HRC with the goal of building lesbian, gay, bisexual, transgender and queer equity, it adds.
"HOUSE WINE is exceptionally proud of its partnership with the Human Rights Campaign as it reflects our year-around commitment to and support of love in all its shapes and forms," said Brad Mayer, vice president, public relations and communications, in a statement. "With the addition of these two new products, we're thrilled to bring even more opportunities for HOUSE WINE lovers to show their support for the LGBTQ+ community."
Luigi Lewin, Human Rights Campaign director of corporate development, added: "HRC is delighted that HOUSE WINE is supporting and uplifting LGBTQ+ equality through this multi-year partnership. It is encouraging when household brands embrace equity and inclusion— HOUSE WINE Rainbow cans continue to celebrate love and acceptance and we are proud to extend this partnership."
What started as a small idea among LGBTQ+ employees and allies became a national success story as the Rainbow Rosé Bubbles is the No. 1 selling can wine in the country and HOUSE WINE was the first brand awarded the Social Visionary Award by Wine Enthusiast in 2021, it says.
Additionally, HOUSE WINE has earned over 30 Best Buys by top-trade publications such as Wine Spectator, Wine Enthusiast and Wine & Spirits and received the Impact Hot Brand Impact Award for the past five years, since the inception of the partnership.