KonaRed introduced Coconut Water to its line of functional superfruit beverages in response to consumer demand for healthier beverages, the company says.
With platforms geared toward athletic enthusiasts, sports drinks experienced a resurgence in sales. The total category increased 14.9 percent to more than $3.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Non-aseptic bottled sports drinks made up most of the category with more than $3.8 billion in sales and a 14.6 percent increase, SymphonyIRI states.
Modjo Hydrate Elite, made by Cellutions LLC, is an all-natural sports drink infused with real coconut water, vitamin C and all-natural flavors and colors, and fortified with 99.9 percent pure sea salt. The beverage is available in Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush flavors. Its 20-ounce and 32-ounce bottles have a suggested retail price of $1.59 and $2.59 each, respectively.
iTi Tropicals offers its coconut water ingredients for incorporation into 100 percent juice blends. Coconut water can be formulated to make up to 75 percent of a blend, which provides calorie reduction benefits while still offering 100 percent juice content.