Articles Tagged with ''coconut water''

In support of the brand’s expanded national distribution, Greater Than natural coconut water refreshed its formulation and packaging based on consumer feedback.

The Juice Products Association (JPA) released a statement in January highlighting the nutritional benefits of 100 percent juice. “Can something that tastes as good as 100 percent fruit juice be good for you? Research shows it is,” the statement read. “More than just sugar and calories — 100 percent juice is a healthful, nutrient-dense beverage. It also contains beneficial vitamins, minerals and phytonutrients (plant compounds).”

Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.

Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.

Pulse Beverage Corp. expanded its Natural Cabana brand from lemonade to coconut water with the introduction of Natural Cabana Coconut Water and Pineapple Coconut Water.

Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.

Epicurex LLC, North Miami Beach, Fla., announced that it will partner with natural and specialty food distributor KeHe to distribute its Cocozia 100 percent organic coconut water across the state of Florida.

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.