Harmless Harvest introduced the latest addition to its portfolio of coconut waters with the launch of its Harmless Harvest Organic Coconut Water With Aloe Pulp.
Z Natural Foods announced the launch of Organic Electrolyte Pineapple Coconut Water. Each serving contains nearly 75% coconut water to rehydrate and energize the body, the company says.
New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito– all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.
Vita Coco announced the launch of its new flavored coconut water: Vita Coco Coconut Juice, the brand’s first juice offering. A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two flavors ― Original with Pulp, and Mango ― and is gluten-free and non-GMO.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.
Once Upon A Coconut released a special “Pink” edition case of its premium coconut water, and will donate 15% of the proceeds sold on onceuponacoconut.com to the National Breast Cancer Foundation.