Previously known for bikini tops and one of Harry Nilsson’s hit songs, coconuts have gained a much more respectable persona in the minds of U.S. consumers within the past several years.
As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.
The readers of Beverage Industry know how important it is to stay hydrated. Perhaps that is why they voted Bai Antiwater as the best new beverage for October.
Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.
New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.