Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.
A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two varieties: Original with Pulp, and Mango. Canned for consumers who need a quick on-the-go boost, Vita Coco Coconut Juice is 100% organic, gluten-free and non-GMO, and 50 calories for Original with Pulp (in each 8-ounce serving) with 10 grams of sugar, and 80 calories for Mango (in each 8-ounce serving) with 17 grams of sugar.
“Coconut Juice propels us into a new category, while allowing us to bring the power of coconuts to new consumers,” said Jane Prior, chief marketing officer at The Vita Coco Co., in a statement. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavors that pack the biggest tastebud punch.”
Vita Coco Coconut Juice is sold in 16.9-ounce aluminum cans and is available at 7-Eleven stores and other convenience store locations across the East Coast and Southeast for a suggested retail price of $2.49 for a can. Limited 12-pack quantities of Vita Coco Coconut Juice also are available online at www.vitacoco.com.